BT Brand refresh

A unified BT (One BT) was the brief after a decade of divisions and businesses being spun out and sold off. The message to all stakeholders is that BT is stronger and more focussed than ever, delivering superfast broadband for the nation. I’ve come up with a brand property called the BT Atom based on the Connected World logo, to be used as a flexible brand property across both business and consumer sectors. The identity was designed to have an Apple-like simplicity, as was the idiom at the time to communicate technological advancement.